Our brand core
Niko grew up surrounded by lakes and forests. His father, an avid angler, often took him out to the lake at dawn, teaching him how to cast his line and listen to the sound of the wind and water. Amidst the hectic pace of city life and a demanding work schedule, Niko gradually realized that moments spent with nature are the most profound moments of spiritual tranquility.
Where Nature Meets Passion
Echo-Leaf means "echo leaf". We believe that every piece of fishing gear bears in mind the wind direction, the rhythm of the rain, and the temperature of the mountains. They represent the scenery and the intuitive feeling of the fishing rod to the experiencer, carrying the echo of nature and time.
Echo-Leaf-Gear Up for the Wildt
We have been conducting in-depth research on fishing gear and outdoor equipment for many years, aiming to provide users with intuitive experience and needs, making them more operational, durable and professional.
CSR Commitment
Each quarter, we donate 5% of our quarterly proceeds to local environmental and water conservation organizations (such as American Rivers, The Ocean Cleanup, or nonprofit watershed conservation organizations partnering with states/communities).
The meaning of fishing
Fishing is more than just a sport—it's a meaningful escape into nature that promotes mental wellness, patience, and connection with the outdoors. Whether you're casting a line for relaxation, adventure, or bonding time with family and friends, fishing offers unique benefits for both body and mind. From peaceful lakes to coastal waters, the act of fishing helps reduce stress, sharpen focus, and reconnect with life’s simple joys. Discover how the true meaning of fishing goes beyond catching fish—it’s about slowing down, being present, and finding clarity in every cast.
